Target and Gwen Stefani Team Up to Create Live Music Video for New Single “Make Me Like You”

Target Corp. (NYSE: TGT) and three-time GRAMMY Award-winning superstar Gwen Stefani announced today that they are collaborating to produce the first music video ever created on live television. The action will unfold live on CBS as part of a four-minute commercial break during the 58^th Annual GRAMMY Awards® on Feb. 15. Target’s groundbreaking campaign supports Stefani’s third studio album, “This Is What the Truth Feels Like,” which will be released March 18 on Interscope Records. An exclusive Target deluxe edition featuring four bonus tracks is now available for pre-order on Target.com ($13.99). A standard version of the album will be available for pre-order at all other partners on February 12th.

“Target has an incredible legacy of creating unexpected moments in music, and I’m thrilled to be partnering with them to create my new music video on live television next Monday,” said Stefani.

“Gwen is both a music and style icon, and someone Target has had the fortune to work with on a number of occasions over the years,” said Jeff Jones, executive vice president and chief marketing officer, Target. “Last year, Target created one of the most talked about moments of the night by offering Grammy viewers a surprise live concert. This year, we’re dialing up the theatrics and taking live to an entirely new level, giving fans even more ways to experience this must-see music performance as they watch it on TV and view the action unfold on social media.”

“This is yet another chapter in what has been a long and successful relationship between Interscope and Target,” said Steve Berman, vice chairman, Interscope Geffen A&M. “They are the perfect partner to collaborate with on the launch of Gwen’s new album and bring this unique strategy to life in a truly Target way.”

Building on Target’s history of creating show-stopping music moments, the unprecedented live music experience will take viewers through multiple sets and costume changes in real time, and feature special surprises for fans. Directed by GRAMMY-Award winner Sophie Muller, the live music video will mark the national television debut of “Make Me Like You” following the single’s release on Feb. 12. Target and Stefani also will bring #MoreMusic to social media, offering intimate, behind-the-scenes access leading up to the big night. During the live television broadcast, fans will be able to watch a unique second view of the experience through Periscope, Facebook Live and Snapchat. The live music moment that is captured on the evening of Feb. 15 will become the official “Make Me Like You” music video on Vevo.

For the latest news about the creation of the live music video for “Make Me Like You” and the Target exclusive deluxe edition of “This Is What the Truth Feels Like,” fans can visit ABullseyeView.com.

 “This Is What the Truth Feels Like” – Track List

1. Misery
2. You’re My Favorite
3. Where Would I Be
4. Make Me Like You
5. Truth
6. Used To Love You
7. Send Me A Picture
8. Red Flag
9. Asking For It
10. Naughty
11. Me Without You
12. Rare
13. Rocket Ship (Target exclusive)
14. Getting Warmer (Target exclusive)
15. Obsessed (Target exclusive)
16. Splash (Target exclusive)

About Gwen Stefani

Three-time GRAMMY-Award winner, Gwen Stefani has achieved worldwide success as a performer, songwriter and recording artist, selling more than 30 million albums worldwide with No Doubt and as a multi-platinum solo artist. Stefani released two highly successful solo albums – “Love.Angel.Music.Baby” and “The Sweet Escape” – featuring  hit singles “Rich Girl,”  “Sweet Escape,” “What Are You Waiting For?” and “Hollaback Girl,” a No. 1 single she recorded with Pharrell Williams that became the first digital download to sell more than 1 million copies in the United States.  With her debut as a coach for the seventh season of “The Voice,” Stefani released “Baby Don’t Lie” and re-united with Pharrell to release the high energy collaboration “Spark The Fire.” In the fall of 2015 Stefani returned as a coach for the ninth season of “The Voice” and released the very personal single “Used To Love You.” In addition to her singing-songwriting career, Stefani is widely recognized as a trendsetter and accomplished designer within the fashion industry launching several successful brands including.  L.A.M.B., Harajuku Lovers, DWP and GX.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,792 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.