Nexus Radio, the first major radio and tv service specializing in dance music, knows what club fans want. They call it the 3Ds: the divas, the divos and the DJs. “Fans want music that fits their active lifestyles,” says Manny Esparza
Nexus Radio co-founder and its CEO. “At the gym, in the car, at work, or just about anywhere fans need some adrenaline pumping tracks, they can turn to Nexus.” Listen to Nexus Radio online or download the app to play on all mobile devices. Listeners can opt out of commercials with the VIP option.
Manny Esparza knows what dance fans want because he is one. It’s what makes Nexus Radio different from the larger media companies and terrestrial stations. “We’re music architects and dedicated to the genre of dance,” he explains. Esparza and his partner and co-founder, Gregory Schweitzer, have worked in dance music for over fifteen years. “Often times the larger stations are controlled by board rooms and their music is influenced by other interests, and they forget about the true purpose of dance.”
Nexus Radio plays a wide selection of dance music artists from both major and independent labels. “We support all artists who make dance music, not just the huge superstars who play the major festivals,” says Schweitzer, the station’s COO. It’s common to hear an independent artist like Kristine W following a track by major artist like Avicii. While most EDM stations place emphasis solely on the DJs, Nexus Radio focuses on vocalists too.
This summer’s biggest tracks were the deep house records. Mike Mago & Dragonette, Androma, SNBRN, Tove Lo’s KREAM remix of “Talking Body”, Clean Bandit, Disclosure, Years & Years, Kiesza, Philip George, all of the Alex Newell records and Ella Henderson remixes ruled the Nexus Radio airwaves.
“Deep House is a huge trend in dance right now,” confirms Esparza, noting it was inspired by the phenomenal success of the “Downtown London Remix” of Adele’s “Rolling In The Deep” back in 2011. The remix of Adele’s breakout hit was ahead of its time in dance radio, and quickly shot to #1 on Nexus Radio.
The station launched in 2003 a
s Fusion Radio, and has won several awards throughout the years. It was named ‘Best Internet Radio Station’ by Promo Only, a notable industry group, in 2012 and 2013. This year, while the station and dedicated video channel were in the process of rebranding to Nexus, the station was nominated for a prestigious IDMA award.
“It basically comes down to accessibility,” reasons Esparza. “Whether fans listen from a desktop, mobile device or wristwatch, we’re there. We’re breaking from the pack of other stations by being on as many platforms as possible.”
It’s also about developing a community. From its studio in downtown Chicago, Nexus Radio interviews artists, writes blogs, and creates weekly and monthly music charts that are published in publications across the United States.
The station also hosts events, including Videotron and a nationwide Gay Pride tour. In fact, the station has a long history of working with the LGBT community and supporting its artists. “We want young gay people to embrace dance because it’s part of their history,” says Esparza, who is openly gay. “Disco has been the soundtrack for the gay community since before Stonewall.
“On the dance floor, everyone is accepted and celebrated for their individuality, and today’s EDM world was born from the rave community which broadcasts a similar message; peace, love, unity and respect. Music has the ability to bring people together, and it all happens on Nexus.”