Talk about Killen Em! Lil Baby recently released “Woah” on Quality Control Music / Wolf Pack Global / Motown. The single is Lil Baby’s first solo track since July, and anticipates his upcoming full-length.
Lil Baby holds over 10 billion plus streams to his name, making him one of Universal Music Group’s top-streaming hip hop artists. He graces the current cover of XXL and the summer cover of The Source’s inaugural “Future” issue.
Most recently Lil Baby released “Baby (featuring DaBaby),” and “Out The Mud (featuring Future),” which clock in at 278 million streams and 109 million streams, respectively. On Thursday (Oct. 31), the Atlanta rapper hopped on a plane to play a surprise free concert at Southern University homecoming in Baton Rouge, LA, despite not getting a check. Lil Baby was also recently featured in an Air Jordan commercial through Finish Line that’s currently airing.
Signed to his own imprint Wolf Pack Global through Quality Control Music / Motown, In just a little over two years, every single project Lil Baby has released has hit gold or platinum status, he was named the Best New Artist of 2019 at the BET Awards, his songs have been streamed more than 10 billion times, and he had 3 Top 100 albums and 12 Billboard Hot 100 singles in 2019 alone.
Lil Baby has become a genuine phenomenon by wrapping up his authentic realities into addictive and beautiful deliveries., going from ‘Rookie of the Year’ to massive critical acclaim. Baby’s fresh-faced career is still not too far removed from the street politics and ghetto realities he once knew, and he has raised the bar not only with his poetic story-telling, but with a rapid-fire linguistic genuineness that brought him to prominence. With such a swift rise and relentless stream of hits, it’s clear that Lil Baby is one of the greatest modern success stories in hip-hop.