The Takeover: What You Really Know About the Dirty South

The Takeover: What You Really Know About the Dirty South?!? is a historical documentary that chronicles the rise of Southern hip hop.

Film’s Soundtrack Executive Produced and Scored by Multi-platinum Music Producer Drumma Boy

            It traces the individual histories of the five major hubs in the South- Miami, New Orleans, Memphis, Houston and Atlanta- and digs deep into the roots of the culture with exclusive interviews from the artists, producers, DJs, CEOs and music industry professionals who brought the music and culture to national dominance.

            In Miami, exclusive interviews include Fresh Kid Ice the Chinaman of 2 Live Crew, bass pioneer Disco Rick, Plies, Rick Ross and Trick Daddy. In New Orleans, bounce artist Jubilee, entertainment mogul Master P, Mia X, Mystikal, B.G. and Mannie Fresh break down the city’s musical history.

            In Memphis, platinum rappers/producers/label CEOs DJ Paul and Juicy J, rap legend Eightball, Project Pat, Tela and underground prodigies Ska Face Al Capone and Gangsta Pat tell what Memphis, its music and culture are all about.

            In Houston, rap pioneers Scarface, Lil Keke, E.S.G., Trae and Bun B as well as DJs Michael “5000” Watts and OG Ron C along with Slim Thug, Paul Wall and Chamillionaire explain their city’s musical mystique. Concluding in Atlanta, the documentary narrates the city’s history with interviews with Lil Jon, Young Dro, DJ Drama, 2 Chainz, Gucci Mane, Shawty Lo and DJ Toomp.

            Straight from the mouths of the artists, producers, DJs and record industry veterans who brought the culture into mainstream prominence, The Takeover: What You Really Know About the Dirty South?!? gives a play-by-play account of how this underdog region rose to dictate everything within the world of rap!

Release Execution:

Now: Digital – Amazon, Google Play, Vudu, XBOX

Sept. 1: DVD – Target, Best Buy, Walmart

Sept. 4: 2 Singles – iTunes

Oct. 1: Deluxe iTunes version of the DOCUMENTARY AND SOUNDTRACK available only on iTunes with bonus footage and exclusive interviews.

ABOUT CARLTON WADE

There are few journalists who can claim the accolades of veteran hip hop journalist Carlton Wade. He has become one of the most recognizable names in music journalism. Penning captivating cover stories on much-celebrated music icons such as T.I., Rick Ross, and legendary rap duo UGK; covering cultural phenomena within the pages of XXL, VIBE, and Complex magazines; and lecturing to university students across the country, Wade has continually contributed to hip-hop culture for nearly 20 years.

Beginning his career in the late 1990s as an eager college student at the University of Southern Mississippi in Hattiesburg, Miss., Wade got his feet wet in the field of journalism during his junior/ senior years as the sports copy editor for campus newspaper The Student Printz. Around the same time, he began freelance writing for now-defunct Los Angeles-based Rap Sheet and Rap Pages magazines as well as New York-based The Source and XXL magazines.

While at Rap Sheet, Wade penned some of the most insightful features, cover story articles and music reviews on trailblazing Southern-based rap acts as the Geto Boys, Devin the Dude, Outkast and Eightball and MJG.

After college graduation, Wade accepted a job as a general assignment reporter for the Delta Democrat Times newspaper in Greenville, Miss. During his stint at the local daily, he would moonlight as a freelance writer for a host of magazines. In addition, Wade began freelance writing for the public relations departments of national music distributors Atlantic, Interscope, Universal, Priority and Asylum.

His big break came in 1999 when he was asked to write his first feature story for The Source on the history of New Orleans-based rap subgenre known as bounce music. Over the next few years, he would be called upon to contribute to several other national publications including urban men’s magazine KING, VIBE and now-defunct producer/DJ mag Scratch, for which he wrote the cover story on mixtape king DJ Drama and multi-platinum rapper T.I.

Steadily adding to his resume, Wade contributed for such websites as Yahoo.com, Sister2Sister.com, Launch.com, BET.com and music mogul Russell Simmons’ now-defunct OneWorld.com. Additionally, over the stint of his career, Wade was the first to introduce many of hip hop’s most well-known stars like Lil Jon, Paul Wall, Chamillionaire, Lil Flip, Fiend and Oscar-winning group Three 6 Mafia to national audiences with his writing.

Other controversial feature stories that Wade wrote include the story of “Freeway” Ricky Ross, the convicted crack-cocaine kingpin of the late 80s/early 90s. He also wrote the story of slain New Orleans rapper Soulja Slim, who was gunned down in front of his mother’s home and implied as the triggerman in other murders around the city.

In 2002, Wade became the first and only Southern Correspondent for The Source. At his post, he developed a plethora of story ideas and even expanded the magazine’s Off the Radar section to include up-and-coming independent artists (which is still in place today). He also wrote many of the magazine’s most unforgettable cover stories on Lil Jon, Trick Daddy, T.I., Young Jeezy, Rick Ross and legendary Southern rap duo UGK. Additionally, he wrote The Source’s cover story on the sudden death of late, great rapper Pimp C (one half of UGK). While still on staff at The Source, Wade also served as editor-in-chief of Atlanta-based urban lifestyle magazine GRIP. He was responsible for overseeing all editorial content in the regional publication. His duties included setting up photo shoots, landing interviews and managing a team of editors, photographers and freelance writers.

Most recently, he teamed up with music entrepreneur Jack Frost for the first documentary on the history and evolution of Southern Hip Hop entitled The Takeover: What You Really Know About the Dirty South. The documentary follows not only the musical development of Southern hip hop culture and rap music but examines the economic factors, technological advances and societal influences which created such a culture.

Both educational and entertaining, the documentary captures candid interviews with many of the South’s brightest stars including Rick Ross, Trick Daddy, Scarface, Master P, Lil Jon, Gucci Mane, DJ Paul of Three 6 Mafia and Mannie Fresh. Straight from the mouths of the artists, producers, label CEOs and DJs, The Takeover: What You Really Know About the Dirty South examines each phase and era of Southern hip hop.

ABOUT JACK FROST

Music industry CEO/ film director Jack Frost is a connoisseur of urban culture with two decades in music, film and media. Born Andre Stephens in Memphis, Tenn., Frost first stepped onto the local music scene in the late 1990s when he launched independent record label Lootchase, Inc. and shortly after, released the label’s debut CD A Million Ain’t Enough, which featured pioneering Southern rappers Kingpin Skinny Pimp and Playa Fly.

In 2000, he merged with rapper/label CEO Nakia Shine’s Diamond Cut Entertainment to form their group/production company Rap Hustlaz. Together, they released a slew of Memphis classics such as Kingpin Skinny Pimp and Gangsta Blac’s collaboration album The Mayor and the Pimp and Kingpin Skinny Pimp’s Pimpin’ and Hustlin.’ And in no time, the company’s roster swelled to include Memphis rap icons La Chat, Kia Shine as a solo artist and national breakthrough artist Yo Gotti.

Andre Jack Frost StephensIn 2002, Rap Hustlaz inked a distribution deal with now-defunct TVT Records. Under the new agreement, Rap Hustlaz artist Yo Gotti sold more than 100,000 units independently of his 2003 album Life. In addition, the label signed two major label record deals simultaneously- one with Skeleton Key/EMI for Rap Hustlaz as group made up of Frost and Shine and the other with Universal/Motown for Shine’s solo album Due Season.

In 2010, Frost launched entertainment website Raparazzi.com and teamed up with music journalist Carlton Wade to produce first documentary on the history and evolution of Southern Hip Hop entitled “The Takeover: What You Really Know About the Dirty South.” The documentary follows not only the musical development of Southern hip hop culture and rap music but examines the economic factors, technological advances and societal influences which created such a culture.

Both educational and entertaining, the documentary captures candid interviews with many of the South’s brightest stars including Rick Ross, Trick Daddy, Scarface, Master P, Lil Jon, Gucci Mane, DJ Paul of Three 6 Mafia and Mannie Fresh. Straight from the mouths of the artists, producers, label CEOs and DJs, “The Takeover: What You Really Know About the Dirty South” examines each phase and era of Southern hip hop.

In addition, Frost is executive producer of forthcoming motion picture “Freeway” alongside NBA All Star Amar’e Stoudamire and Travis King. The film is a biopic of convicted crack-cocaine kingpin of the late 80s/early 90s Ricky Ross. Frost is executive producer/ producer of motion picture “Policy King,” which is currently in development. And he serves as co-writer/producer/ director of “Bottoms Up,” a strip club film based on the true stories of exotic dancers.