Tap To Edit releases some new Heat!

TAP TO EDIT is excited to announce the launch of its second unisex collection, available exclusively online at www.taptoedit.store. The second collection is designed with a one-of-a-kind tag on each garment, which allows the public to express themselves and their stories by sending a secret letter to the brand.

Stories include “I have returned the ring that I bought for her,” “I spent my whole life for what other people thought was right,” and “people still judge me because of my skin color” among 120 untold secrets sent to the brand anonymously.

With a concept of getting the public involved in the collection, and sharing their heartbroken stories to others, different stories are placed in the tags of this collection randomly, which includes T-shirts, hoodies, sweatpants, hats, etc. In addition, the brand is launching accessories for the first time, featuring cigarette boxes to money clips.

About:

TAP TO EDIT is a New York City-based brand founded in 2017. The unisex collections feature a clean aesthetic with attention to detail. Each season draws inspiration from various instances of social volatility and underscores its capacity to make a difference. Using locally sourced fabrics, all garments are designed and made ready to wear in New York, New York.

TAP TO EDIT was founded by Alyas M.A Scofield, with a logo of a broken heart. He launched his first full collection of TAP TO EDIT in 2017. The collection embodies casual New York City lifestyle and focuses on the internal activities of human hearts. With a meaning of “tap to fix the broken heart”, TAP TO EDIT caught the publicʼs attention immediately after the first collection.