Bravo and Oxygen announced several new digital initiatives that will roll out this year, including loyalty programs for both networks, and the launch of 11 new and returning video series. The announcement was made today by Lisa Hsia, Executive Vice President, Digital, Bravo, Oxygen & Universal Kids.
This June, Bravo and Oxygen are launching new loyalty clubs, Bravo Insider and Oxygen’s Detective’s Den, which will allow the brands’ most passionate fans to subscribe and gain access to Bravolebrities and true crime content like never before. Members of each Loyalty Club will receive exclusive news, early access to upcoming content, giveaways and more. As the appetite for multiplatform content grows across audiences, the loyalty clubs will open up a new universe for super fans of Bravo and Oxygen.
Bravo Media will unveil several new and returning digital series in 2019, all available on BravoTV.com and YouTube.
Oxygen Media is launching an innovative true crime franchise, “The Vanished Project.” The series, which was previously announced, will include three original online documentaries that will each highlight a different missing person case. As a new twist on true crime, Oxygen is also screening the documentaries in the communities where the subjects disappeared. As online sleuths create new interest and leads, the stories will be developed into on-air series or specials, creating new ways for fans to engage across platforms.
The network is also launching three new crime series and continuing two popular digital series. All will be available on Oxygen.com and YouTube.
Bravo Media is the premier lifestyle and entertainment brand that drives cultural conversation around its high-quality, interactive original content across all platforms. The network has a diverse slate of original programming that includes the scripted anthology series “Dirty John,” along with unscripted favorites such as Emmy Award-winning “Top Chef” & “Project Runway,” “Vanderpump Rules,” “Below Deck,” “Southern Charm,” and the popular “Million Dollar Listing” and “The Real Housewives” franchises. Bravo also boasts the only live late-night talk show on television with the critically acclaimed “Watch What Happens Live with Andy Cohen,” which has become a nightly destination for A-list celebrities. Available in 87 million homes, Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Bravo anywhere: on demand, online, or across mobile and connected TVs. Bravo has been an NBCUniversal cable network since December 2002 and first launched in December 1980.
Oxygen Media is a multiplatform crime destination brand for women. Having announced the full-time shift to true crime programming in 2017, Oxygen remains one of the fastest growing cable entertainment networks with popular unscripted original programming that includes the flagship “Snapped” franchise, “Cold Justice,” “Killer Couples,” “Criminal Confessions,” and breakout hit event series such as “The Disappearance of Natalee Holloway,” “Dahmer on Dahmer: A Killer Speaks,” and “Aaron Hernandez Uncovered.” Available in more than 77 million homes, Oxygen is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Oxygen anywhere: On Demand, online, or across mobile and connected TVs.