Honoring International Non-Binary Day, alt-folk artist, EVVAN (they/them) unveils the self-directed video, “Craving.” The single dropped in celebration of Pride Month, stemming from “a point of confusion and frustration over the gender binary,” EVVAN says.
With echoes of Pat Benatar and Stevie Nicks, “Craving,” is a nostalgic pull to the 80s pop/rock era. Through crunchy guitars and passionate expressions of “craving change,” EVVAN conveys the tumultuous battle those in the LGBTQ+ community and other groups experiencing adversity continue to face.
EVVAN worked in conjunction with videographer/editor Tyler Milliron to craft the video, their directorial debut – calling it an exhilarating, challenging, and gratifying experience, both nostalgic and cathartic. “I wanted to emphasize the confusion and danger people in the LGBTQ+ community experience when dealing with the norm of categorizing gender as two options, girl or boy. There was a freeness and acceptance in dancing through my thoughts of being ‘crazy’ and ‘out of place’ just because I’m labeled as an outlier to societal norms,” they explain. “When you listen to the song, you can hear the anger and desperation, but in the video, you can actually see the vulnerability and fight for change. The message is to embrace who we are inside and allow ourselves to express it on the outside authentically.”
Produced by Dan Sadin, “Craving” will appear on the follow-up EP to 2021’s Home, which received praise from critics in respected outlets such as EARMILK, Atwood Magazine, Audiofemme, Folk Radio UK, Pancakes and Whiskey, and many more. EVVAN’s writing continues to go through twists and turns as they experiment with new ways to tell stories and coax listeners’ minds to open up to new perspectives through textured melodies, layered harmonies, and evocative lyrics.