Premium athletic brand established in 1971, Starter Black Label pioneered the fusion of sports clothing with popular culture by forging partnerships with the major pro basketball, football, baseball, hockey and college leagues. Since the brand’s conception in the 1970s, Starter Black Label has collaborated with some of the biggest names in fashion, music and sport and continues to do so today. Some of the brands that SBL have collaborated with are: Bape, Japanese skate brand Diaspora, MTV and Dickies to name a few.
Their SS19 collection continues to pioneer the fusion of college sports settings with a streetwise, laid-back attitude with it being influenced by the iconic Starter Black Label American heritage.