Sigrid Releases “High Five”

‘High Five’ is the third in a collection of brand new material from BBC Sound of 2018 winner and the most exceptional breakout star of the year, Sigrid. The colossal pop song ‘High Five’ is about “the importance of those relations where you both dare to be completely honest with each other, rather than exchanging superficial ‘high fives'” says the 21-year-old pop sensation. The anthemic track follows the beautifully poignant ‘I Don’t Want To Know’ and the unadulterated ‘Raw’, a collection of songs that will culminate in an EP. Last week Sigrid sold-out her Somerset House headline on 11 July within hours, the first to sell out in the Summer Series, which includes Jorja Smith, De La Soul and MGMT. Sigrid began festival season with her much-anticipated Coachella performance and it was a hit.

The last few months have been remarkable for the Norwegian pop sensation, having stormed a sold-out Shepherds Bush EMPIRE and a knock-out UK tour, to moving Helen Mirren on the Graham Norton Show, and reaching the top 10 in the UK charts with A-list single ‘Strangers’. Sigrid now has a global reach of 185M streams and 2M sales with the mood-defining Don’t Kill My Vibe EP and brutally honest ‘Strangers’. The pop star has won over fans in every territory with her incredible live performance, defiant pop songs and non-conformist attitude to femininity.

From the tiny town of Ålesund in Norway, which sits at the entrance of a UNESCO-protected fjord surrounded by sea and mountains, Sigrid has been creating a world which emboldens her followers, displaying outstanding songwriting ability with hard-hitting and empowering words, laced over unexpected and daring melodies. Sigrid was chosen by 170 influential music experts to win the BBC Sound of 2018, the first non-American or non-British winner in the poll’s 16-year history (previous winners including Adele and Florence and the Machine). With 5.2M monthly Spotify listeners, Sigrid burst into the public consciousness in February 2017, with the “song of the summer” Don’t Kill My Vibe (The Times & The Telegraph), which caught the attention of Lorde and Elton John and captured the imagination of a generation.

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