KEM tells us to “Live Out Your Love”

On the heels of KEM’s smash hit “Lie to Me” – which has maintained the No. 1 spot on the Billboard Adult R&B Songs chart for six weeks in a row –  the R&B superstar releases his new single, “Live Out Your Love” featuring the iconic Toni Braxton. KEM’s signature silky vocals give way to Braxton’s rich, sultry sound on the track, which is from his upcoming album, LOVE ALWAYS WINS (Motown), set for release on August 28. The two artists co-wrote the song and KEM produced it with Derek “DOA” Allen. Download / stream HERE.

The collaboration was sparked last year when Braxton extended an invitation for KEM to perform at her Valentine’s Day concert in Detroit. “My wife and I went to Toni’s show at the Fox Theatre,” recalls KEM. “She called me up onstage to sing with her and it was an incredible moment.”

While working on his new album, KEM began to envision “Live Out Your Love” as a duet and asked Braxton to join him. Due to COVID-19, they couldn’t record in the same room. When Braxton sent her vocal to KEM, he was blown away. “I loved the way she recorded, the texture of her voice,” he says. “The pairing of our voices was just amazing.”

The pre-order for LOVE ALWAYS WINS launched today. Fans who pre-order the album in digital format will instantly receive “Lie to Me” and “Live Out Your Love.” As a special treat to fans, merch will be available at www.musicbykem.com

Essence said, “KEM…knows just how to make anyone believe in love, fall in love and sing about love.” Praising the “smooth and sexy” “Lie to Me,” Billboard observed, “The body-swaying mid-tempo number perfectly captures the relatable themes of unconditional love and devotion.” Reaching No. 1 on the Billboard Adult R&B Songs chart in nine short weeks, “Lie to Me” is the fastest-rising of KEM’s six chart-topping singles, which include “It’s You,” “Love Calls,” “I Can’t Stop Loving You,” “Why Would You Stay?” and “Nobody.” KEM co-wrote “Lie to Me” with Anthony Hamilton, Salam Remi, and James Poyser and produced it with Derek “DOA” Allen.

LOVE ALWAYS WINS is the follow-up to KEM’s 2014 album, PROMISE TO LOVE, which debuted at No. 1 on the Top R&B/Hip-Hop Albums chart. It entered the Billboard 200 at No. 3, becoming his third consecutive top five album on the tally. PROMISE TO LOVE contained the hit singles “Nobody” and “It’s You,” which each spent multiple weeks atop the Urban Adult Contemporary radio charts. “Nobody” earned KEM his third GRAMMY® nomination.

The internationally renowned R&B singer/songwriter has to his credit: one Platinum album (KEM: ALBUM II), two Gold albums (KEMISTRY and INTIMACY), three GRAMMY nominations and six No. 1 singles. In addition, KEM has been nominated for six NAACP Image Awards, two Soul Train Awards and a BET Centric Award. In 2012, KEM founded Mack & Third, Inc., a Michigan domestic non-profit organization that provides funding to humanitarian aid organizations related to: homelessness; hunger; substance abuse; domestic violence; natural disasters; education, etc.

Toni Braxton is the legendary, multimillion-selling R&B/pop pioneer and seven-time GRAMMY Award-winner behind timeless hits such as “Love Shoulda Brought You Home,” “Another Sad Love Song,” “Breathe Again,” “Seven Whole Days,” “He Wasn’t Man Enough” and “Un-Break My Heart.” The official video for “Un-Break My Heart” recently broke 500 million views on YouTube. The multi-talented singer/songwriter has expanded her skillset along the way to include music producer, Broadway musical star, television actress/producer and best-selling author. She also devotes time as spokesperson for Lupus L.A. and Autism Speaks.

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