HYPE’s favorite time of the year; when the suns out, the backpacks are out. A collection to celebrate your individuality, whatever the occasion
With colorful designs, playful fabrics and the theme of expression. This season’s backpacks encourage you to channel your inner-self. If you fancy standing out from the crowd, opt for bright tie-dye. Keeping it monochrome? .. there’s a whole load of styles to choose from.
Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own Fucking Lighter’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognizable global brand.
HYPE. started off with
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand
Currently, HYPE. have two offices, one in the heart of Shoreditch, London, and the headquarters residing in