Disco Shrine, aka Persian Barbie, is the
Disco Shrine released her debut single ‘Up In The Air’ in 2018 through French label Kitsune in partnership with the NBA. The electro-pop track was inspired by her parents’ immigration story to America from Iran. ‘Up in the Air’ has touched global audiences receiving acclaim from such outlets as Refinery 29, charted in numerous countries including Spain, Greece, France, and Sweden as well as being played at major retailers including H&M, Zara, Uniqlo and Kitsune. To support the release, Disco Shrine curated a series of pop up events in unconventional locations such as Laundromats, Barber Shops, and Mattress Stores to advocate for immigrant rights.
Continuing writing about current issues, Discos’ new single “Alright” is a feminist anthem about independence and breaking the stereotype associated with being femme. About the video, she confides, “When I first started in music a lot of men would tell me how I should sound, what I should look like, and it usually involved me being hyper girly and sexual. They would make me feel inferior. This video is the embodiment of me finding that power and taking it back. It’s proof that girls can appreciate a cliche without being one.” An ode to y2k nostalgia, Disco Shrine reaches full Persian Barbie in this video. The accompanying visuals features an all-female cast of badass babes reading magazines, playing nintendo, snapping polaroids, chewing bubble gum in a hyper-girly and very ‘gramable dream pop sleepover. They create choreographed dance sequences, skate through clouds, and have dance offs all while giving a middle finger attitude. Instead of rejecting the stereotype, they’re embracing it and having a little fun at the same time
To celebrate the release of “Alright”, Disco is hosting a y2k dream pop themed release party in Los Angeles which will include everything from custom nail decals and glitter tattoos to cotton candy and a cloud photo booth created by production designer Lily Letigre. The party will also feature music by KCRW’s DJ Valida as well as never before seen behind the scenes bloopers. Flyer attached below.