Asmik is tired of you being “Nice”

Smooth vocals. Infectious beat. And, a clean tone is how I would describe “Nice.” Not to mention I can relate to exactly what Asmik is saying. Asmik is an electro-pop singer/songwriter. Born in Armenia, Yerevan, at the age of three she moved to Dnipropetrovsk, Ukraine with her family and eventually made the decision to move to Los Angeles to further her career. Her polished and dynamic sound is built around the soul, delivering listeners with an atmospheric and passionate release. 

Growing up in an artistic family, with a father an artist and a mom a dancer, Asmik always knew that she was following down the same creative path. She started singing on stage from the age of 15 and was a lead vocalist in a national jazz orchestra in Europe. The young songstress who speaks five languages has already accomplished so much as well as becoming a finalist in The Voice of Ukraine. Her performance of “Dziwniy jest ten swiat” reached two million views on YouTube within a week. She was also a participant in “Depi Evratesil” (National selection for Eurovision Song Contest).

Inspired by the likes of Michael Jackson and Jazz classics such as Ella Fitzgerald, Etta James and Aretha Franklin, it’s evident as to where Asmik credits her soulful vocal tone. Elements of her love for EDM artists such as Rufus Du Sol, Diplo and Kygo, also bleed into her sound. “I’m inspired by who I am today because I am at the point in my life where I trust myself more than ever. I want my music to encourage all girls to be confident and appreciate themselves”. 

Leading single ‘NICE’ is produced by Grammy Award-winning PK (for Chris Brown – Fine China). Featuring ethereal synths and vibrant electronic soundscapes which ebb and flow among the throbbing percussive beats, ‘NICE’ builds into an infectious chorus. The single narrates life experiences, poignant moments and certain milestones throughout her journey. Detailing the ups and downs of relationships, her music covers themes from love and happiness, trials and lies and successes and failures. Asmik confides, “My life looks like a roller coaster, it took me high and at one point can throw me down. I am writing about it today because I feel differently about myself. I now know who I am and what I am capable of. I am also much stronger than I was before and I feel that I have something meaningful to say”. 

Asmik is ready for the next chapter of her prolific musical journey, with ‘NICE’ out now.