ari hicks let’s us know ‘It’s Not That Deep” with Chapter 1

Photo Credit: Nichole Davis (ND)

ari’s furious feminist energy is palpable, flaunting her genre-spanning style as she ricochets between themes of empowerment and bravado, giving listeners a first glance at ari entering her Villain Era as she pays homage to the death of a male-centric narrative.

Showcasing a different dimension of the pop singer, this Chapter acts as the start of her newest era. Featuring three brand new tracks as well as familiar favorites  “Romeo Dies”, “Sucker”, “Shut Up” and “Look Pretty”. We start off with the self-assertive pop anthem “Two Sides” followed by “Pull your Tooth” and “Jaded”, giving the euphoric darker sound and get-under-your-skin lyrics to end the chapter on an edgier note, offering listeners a more haunting glimpse into Chapter 2.

“It’s Not That Deep: Chapter 1 follows ari hicks’s 2020 Kiss Me, Kill Me EP, which introduced the world to her halloween hit “Kiss Me, Kill Me” Since then, the dark pop siren has firmly proved herself as a top artist to watch this year. Reigning as a Live Nation’s “Ones to Watch 2022” with nearly 200k TikTok followers and earning acclaim from the likes of Wonderland, Vogue, ALT Press and many more. Consider this an honest and bold storybook about unapologetically stepping into your power, It’s Not That Deep is an all encompassing soundtrack of entering your Villain Era. Each Chapter a collage of stories and experiences that were derived to hone in on the concept of reclaiming your power.

On the release, ari confides, “Chapter 1: My forthcoming album “It’s Not That Deep” is an all encompassing soundtrack of entering your Villain Era. Each Chapter a collage of stories and experiences that were derived to hone in on the concept of reclaiming your power. Chapter 1 really embodies a lighter energy, its a little petty, a little savage but its FUN. It’s tapping into your feminine energy and taking these cookie cutter stories and giving them a bit of a plot twist, because why shouldn’t girls have their fun? Sonically and visually I aligned and designed each of these tracks with main character energy (hence why they all have an actual character). These tracks are for the brats, the girls that feel silenced, the ones that are entering their villain era selflessly or selfishly – I want this Chapter to be the voice for that.”