Visibly Black is continuing to celebrate African American culture by unveiling
and offering its latest apparel line: the Black Lives Matter collection. During these tumultuous
times, pro-black culture has reached a fever pitch, with more and more African Americans
becoming aware of who and what they support. Voted the top urban T-shirt brand and featured
in numerous black media outlets, Visibly Black gives those looking to spread awareness a
chance to do so with fashion. The new line features numerous Black Lives Matter shirts, Black
Lives Matter hats and Black Lives Matter hoodies.

“Today, at a time when it’s more important than ever to let the world know where you stand in
the fight against police brutality and systemic racism, Visibly Black now offers numerous Black
Lives Matter t-shirts and hoodies that not only broadcast strong messages, but were created
with the intent of giving back to charity,” commented a spokesperson of Visibly Black. “Bail
funds, the larger Black Lives Matter movement, and community-driven organizations
like Reclaim The Block are all on the receiving ends of donations when consumers purchase
these items from Visibly Black.”

Shoppers can find the perfect clothing to “state where they stand”, a phrase often used by the
company, from the Black Lives Matter-led clothing line in the Parkers Alley shopping mall in
Downtown Detroit, or on its website at visiblyblack.com. The Black Lives Matter clothing line is
made possible via partnership with Leighton Industries, a venture capital and consulting
company investing in diverse businesses in the United States.
Visibly Black’s clothing collections feature a selection of products and gifts from African
American-founded brands in the Metro Detroit area including BLACKAZA and I Love You
Melanin®, among others. The company considers itself a lifestyle product organization whose

mission is to encourage black people to proudly represent their culture, and heritage. And, to
intervene in violence inflicted on Black communities by the state and vigilantes.
“Our mission is to build a brand that embodies the cultural values that we want to see in the
world,” a spokesperson of Visibly Black stated. “With the Black Lives Matter collection, we’re
taking this a step further and giving consumers across the country an opportunity to discover
and support black-led small business brands.”

In addition to its Black Lives Matter clothing line, the company has a plentiful selection of
graphic tees, hoodies, hats, pins and even patches with slogans and images promoting being
black and the pro-black movement.

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