The Impact Atlanta Takes the City

BET+ hosted the cast of THE IMPACT ATLANTA, including Jayda Cheaves, Ariana “Ari” Fletcher, Dionte “Arrogant Tae” Gray, Destiny “Dess Dior” Bailey, and Lakeyah Robinson for their new unscripted series which delves the lives of Atlanta’s top influencers. Connie Orlando, who serves as an executive producer for the series and EVP Music & Programming Special of BET, delivered the opening remarks and introduced the cast.

The eight-episode, unscripted series follows five young Atlanta creatives with an all-access pass into their fast-paced lives. In an age where social media plays such a key role in business, music, beauty, and fashion, these influencers give a glimpse into their creative process, preparation, and deal-making ventures of what it takes to truly impact the culture. The cast represents a new generation of influencers that have leveraged their personas and technology to amass 19 million plus followers (and counting), grow their businesses, set trends in beauty and fashion, and deliver music that charts.

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