Music of The Sea, one the world’s largest black-owned sync publishing catalogs, is announcing a partnership with MTV Entertainment Group to provides its content creators with one stop, easy clearable, access to thousands of songs from its catalog.
“This will be a great way for the multi-ethnic artists on our roster to gain tremendous exposure that will lead to more streams and downloads from digital service providers,” says Eddie Caldwell, Music of the Sea CEO and founder. He adds that artists whose music is placed within MTV Entertainment Group will receive revenue from upfront sync placement and backend royalties.
Music of the Sea has over 2500 artists and 200,000 songs and cues in its catalog, from genres that span Soul, R&B, Hip Hop, Rock, Jazz, Pop, Country, to some of the best vintage music from the seventies. The company rose to prominence with its partnership with Music World Entertainment, representing Chaka Khan, Kool & The Gang, Solange Knowles, Earth Wind & Fire, The O’Jays, and Rick James, etc. Its current roster includes old-school hip hop legends Roxanne Shante, Big Daddy Kane, MC Lyte, Positive K, and Sadat X. Music of the Sea also represents Times Music, a leading record label in India.
Eddie Caldwell is renowned in the music publishing industry for placing music in multiple arenas, including radio, podcasts, social media and more. He co-owns Marilyn Monroe’s 1948 recording, “How Can I Be Wrong,” featured in the Best Picture Oscar-winning film, Shape of Water. He has produced and placed songs in major motion pictures Once Upon a Time in Hollywood, King of Staten Island, Tom and Jerry, and multiple Tyler Perry titles. Television placements include Ray Donovan, Better Call Saul, Bosch, and Snowfall. Caldwell has cornered the gaming market, too, providing songs for games such as Mortal Kombat.
“Real music from cool and hip artists, both major and indie, is the next frontier in marketing,” Caldwell asserts. “We view Music of the Sea as a bridge to connect advertisers, gamers, restaurants, commercial retailers and film and TV companies such as MTV Entertainment Group, with a diverse catalog of the world’s greatest voices.”