Journeys, the retail leader in teen apparel and footwear, in partnership with
Inspired by the free-spirited energy of music festivals and underground parties of the 90s, “Destination: Atlanta” will feature live performances by hip hop artists Kodie Shane and Marlo and DJ sets by Heroes x Villians and Ferrari Simmons. This crew of up-and-comers represents the diverse talent coming out of Atlanta today. Additional performers will be announced. Kenny Burns will host.
The event will transform a vast parking lot near the Georgia Freight Depot in the historic Underground Atlanta area into an immersive music experience that will include interactive stations such as a “Maker Lab,” a “living art” wall, a pool lounge, foam towers and more.
“Destination: Atlanta” is the second installment of the annual “Destination” series, which launched last year in San Diego and drew over 3,400 attendees.
“Our goal has always been to create authentic, thoughtful experiences that we can share with our consumers and employees,” says Kari Irons, SVP Marketing, Journeys Group. “So we’re excited to partner with
Journeys is a teen retail leader with an emphasis on footwear and unique specialty items including apparel, backpacks, hats
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidasOriginals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.