IHeartRadio’s PRIDE Radio on the iHeartRadio App Will Broadcast Interviews of Unleashed LGBTQ Musicians, Actors, Entrepreneurs, and More
Unleashed LGBTQ (UnleashedLGBTQ.com), an interactive virtual event tailored to the powerful and connected LGBTQ+ professional community, is partnering with digital audio leader, iHeartRadio, and its LGBTQ+ station, PRIDE Radio, to scale the exposure, outreach and impact of its inaugural event, which will take place March 25 – 27, 2021. iHeartRadio’s PRIDE Radio, available exclusively through the iHeartRadio app, will present a series of live interviews with Unleashed LGBTQ headliners ahead of and throughout the event, with confirmed celebrity guests to include comedian Matteo Lane, Pennsylvania State Representative Brian Sims and sports icon Michael Sam. The iHeartRadio interviews will also feature Unleashed LGBTQ speakers, panelists and entertainers sharing how and why they remain committed to strengthening the LGBTQ+ community through their careers, talents and networks.
iHeartRadio’s PRIDE Radio have begun proactively promoting the Unleashed LGBTQ event during daily broadcasts and will continue to run promotions throughout the event. Promotions include live mentions from on-air talent, fresh radio advertisements, social media promotion and push messages, encouraging listeners to hop over to the Unleashed LGBTQ virtual event to catch performances, presentations and tutorials from some of the biggest names in LGBTQ+ business, entertainment, marketing, travel and more.
“With Unleashed LGBTQ experiencing a huge and rapid spike in interest, we know that building a long-term media partnership with iHeartRadio’s PRIDE Radio, will be key to transforming that interest into tremendous success,” said Unleashed LGBTQ creator, Wesley Smoot. “Unleashed LGBTQ will be the ‘South By’ event for the LGBTQ+ community, with a very exclusive, professional atmosphere headlined by companies like iHeartRadio that provide best-in-class content and entertainment for our audiences to enjoy. By partnering with iHeartRadio’s PRIDE Radio, we’re offering the Unleashed LGBTQ experience to anybody and everybody who wants to attend, thereby creating a community and offering an immersive, entertaining escape to the cooped-up confines of what has been a difficult year for all of us.”
Unleashed LGBTQ will also feature iHeartRadio talent and business professionals moderating panels and leading talks about marketing, broadcasting, entertainment and more. Unleashed LGBTQ gives business presenters the opportunity to talk about how their companies impact and empower the LGBTQ+ community. As PRIDE Radio is one of iHeartRadio’s most popular digital stations, the company will have plenty to say about their love for their loyal LGBTQ+ audience.
“This partnership between PRIDE Radio and Unleashed LGBTQ is a natural fit,” said Don Parker, General Manager of PRIDE Radio. “PRIDE Radio is one of the most listened to digital stations on our iHeartRadio app, along with national broadcast reach through a network of HD2 stations in 28 large & major markets, and we are excited to help amplify Unleashed LGBTQ’s virtual event and help increase participation through our extensive reach nationwide.”
Some of the highlight interviews to be featured on PRIDE Radio include:
ABOUT UNLEASHED LGBTQ:
Unleashed LGBTQ (UnleashedLGBTQ.com), an interactive virtual event tailored to the powerful and connected LGBTQ community of industry professionals and hopefuls, debuts March 25 – 27, 2021, in what promises to be an annual gathering presenting the best in entertainment and product showcase for those game changers who identify as LGBTQ+. The three-day event, open to adults 18 years and older, provides a platform for brands, entertainers, and LGBTQ+ professionals to connect, collaborate and learn more about the latest products, services, and campaigns in tech, fashion, travel, media, entertainment and more – from some of the largest names in LGBTQ+ business and entertainment.
iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.
With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.
The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business — iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings — as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.
The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world’s leading provider of broadcast and webcast software.
Visit iHeartMedia.com for more company information.