The Meet Group, Inc. (NASDAQ: MEET), a leading provider of interactive dating solutions, today announced it is introducing livestream entertainment programming on its gay dating mobile application, GROWLr. This follows and expands upon their recent announcement of GROWLr Live, an in-app live video broadcasting feature that allows users to livestream broadcasts and video chat with other users for free.
“With bars and clubs still closed and members continuing to follow government guidelines of sheltering in place, we decided to bring the colorful world of gay nightlife entertainment to men in their homes,” says Phil Henricks, Senior Director of Marketing at GROWLr.
In addition to offering viewers live entertainment specially tailored for the bear community, the GROWLr Livestream Entertainment Series is intended to help support LGBTQ artists, many of whom have lost their major sources of income due to the pandemic. “LGBTQ performers are an important part of the fabric of our community. We value them as artists and are thrilled to compensate them for their participation in our programming,” Henricks adds.
GROWLr’s livestream entertainment series began on the 7th with hour-long interactive shows starting at 9pm ET.
“GROWLr Live provides a safe and entertaining way for the community to be together and make new connections from the comfort of their own homes,” continues Henricks. “We look forward to announcing additional shows in the coming weeks.”