After 7 still knows how to set the mood, and it’s just in time for the weekend…
Are you Bittersweet?
“BITTERSWEET” was written by Tradessa Willis and Trevon Trapper from the duo Shakespeare and produced by JCash Beatz. “Bittersweet is a song that delves into our favorite subject of Love, Life, and Relationships,” shares Kevon. “I am fairly certain that if you live life long enough you will learn that you can’t have the sunshine without the rain,” he adds. “That is exactly what “Bittersweet” explores in most if not every relationship, the pain, and pleasure that works hand and glove with people who love. This is where we get excited about delivering a song such as this because it allows us to put our storytelling skills to work,” mentions the group.
Grammy and American Music Award nominees After 7 (Melvin Edmonds Kevon Edmonds and Keith Mitchell) best known for their dynamic and distinctive R&B sound, marked a 32-year musical milestone in 2021. In 1988, these three talented young men from Indianapolis, Indiana were brought to Virgin Records by the legendary hit-making duo Antonio “L.A.” Reid and Kenneth ‘Babyface’ Edmonds – Kevon and Melvin’s younger brother.
Their self-titled debut album went Platinum producing two #1 Billboard R&B singles and Certified Gold “Can’t Stop” and “Ready or Not”. Their sophomore project, “Takin’ My Time” was certified Gold. In addition, After 7 released 2 singles – “Nights Like This” used in the film soundtrack “The Five Heartbeats” and “Not Enough Hours In The Night” from the TV soundtrack “Beverly Hills 90210”. Their 3rd album “Reflections” of which the lead single, “Till You Do Me Right” charted another Top 10 hit.
After a 20 year hiatus from the studio, the group members came together and recorded with the writing and production team of Kenneth ‘Babyface’ Edmonds and Daryl Simmons. They released the landmark album “Timeless” which landed five Top 10 hits on the Billboard Urban AC Charts.
In May 2019, the group mourned the sudden loss of Melvin Edmonds, the father of the gifted and talented Jason Edmonds who stepped in to continue the legacy in both live concerts and recordings until July 2019. It was then that vocalist, Danny ‘SkyHigh’ McClain joined Kevon Edmonds and Keith Mitchell to create a masterful woven tapestry of music for SRG-ILS/RoseWorks. . The first single, “Bittersweet” is available on all platforms now and will be followed by the May 14th release of the highly anticipated album titled, “UNFINISHED BUSINESS”.
After 7 is an NAACP Image Award recipient and has received countless other awards and accolades. The group will continue to reach the hearts of fans worldwide and bring their message of passion and love through their music.