You ready to Pardy?
Insomniac, a continued champion for equality, diversity, and inclusion, is proud to recognize Pride month through participation in Los Angeles’ and Mexico City’s Pride parades. The famous Boombox Art Car and Insomniac’s iconic theatrical performers will take to the streets as a float for this weekend’s Mexico City Pride Parade. The event draws over a million people to the capital city’s streets to celebrate the pride and diversity of Mexico’s large LGBTQ+ community. Mexico City Pride’s main event, the Marcha de la Diversidad (March of Diversity), kicks off at 10 a.m. on Saturday, June 29 with a weeklong schedule of festivities.
On Sunday, June 9, thousands of people lined the streets of West Hollywood in the spirit of unity at LA’s iconic Pride Parade. Insomniac’s colorful troop of dancers, stilt-walkers and theatrical performers marched alongside the Boombox Art Car and Insomniac’s employees in support of the LGBTQ+ community. Showcasing smiles, cheers, laughs and most importantly, love, Insomniac’s central theme of “All Are Welcome Here” manifested itself throughout the entire city of Los Angeles.
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Relive our celebration of diversity and inclusivity at the LA Pride Parade! Our Pride Month celebration continues in Mexico on Saturday, June 29 as we participate in the Mexico City Pride Parade for the first time! 🏳️🌈 Join our colorful performers as they march down the streets of Mexico City in support of our LGBT brothers and sisters. #AllAreWelcomeHere #Pride
Last month, the 2019 edition of Electric Daisy Carnival Las Vegas, the world’s largest dance music festival, brought a sold-out crowd of 465,000 Headliners together for three nights Under the Electric Sky. Over the course of the weekend, attendees from more than 100 countries united to celebrate love, unity and individuality while marveling at the unique details that transformed the Las Vegas Motor Speedway into a zen-like world mixed with neon and fantasy.
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next-generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company’s top priority.
Throughout its 25-year history, Insomniac has produced more than 2,000 festivals, concerts and club nights for nearly 5 million attendees across the globe. The company’s premier annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 460,000 fans over three days.
The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993. In 2013, Insomniac entered into a partnership with global entertainment company Live Nation.