ROLLING WITH SWANNY RIVER
Born and raised in the borough of Brooklyn, N.Y., Swanny River is not a newcomer when talking Hip Hop. Swanny River totally believes in the art of expression. His tracks are created through inspiration in hopes of crafting timeless music. Having a love for the culture, he expanded his ear but never forgot the days of yesteryear. He entered into the world of production in 1990 and never looked back. Developing a style that is truly East Coast he is patiently awaiting his turn. His love for music began early in his teens as a DJ for neighborhood parties and events which soon graduated to the club scene in the early 90’s. His work with several artists in the world of Hip Hop, gave him the experience and knowledge that he uses to make every track he produces a success. River is passionate about the opportunity to work with OUT Hip Hop artists, but welcomes determined artists from all walks of life into his fold. As CEO of SR Music Group, Swanny River takes pride in his work and loves seeing the growth of artists during their career.
Mixtapes are one of River’s many specialties, but he is a very multifaceted individual who also hosts the Weekly mixtape radio show Rollin With Swanny on his own 24/7/365 radio station, RWS Radio, on the AllDigitalRadio Network.
His presence can be seen in several music videos and he likes to consider himself his artist’s very own hype man on the tracks he produces by displaying his alter ego known as “EL MALO” ( The Badd Guy ). When asked why he considers himself “EL MALO”, his response was simple and direct, “I Am The Voice Of The Voiceless & The Voice Of The Underground.”
His current mixtape, It Is What It Is When the Beat Drops Vol 2, which was released in June 2013 is a must have. River has his vision set on being that “go to guy” for artists who are looking for quality tracks from a laid back yet professional production team. Radio and TV production are definitely on the horizon for SR Music Group/RWS RADIO #RollinWithSwanny.
They’re focused on their mission to take Underground music to the next level and with Swanny behind it, that will be one River that never stops flowing.
Visit Swanny River at SRMUSICGROUP and CLICK image above to listen to 24/7 non stop Hip Hop